The sensual and poetic advertisement for La Femme et L’Homme Intense by Prada
“There is the idea of La Femme Prada and L’Homme Prada, but in reality, they don’t exist. There are many. This, to say the least, enigmatic explanation describes the couple’s vision of Miuccia Prada. Indeed, since 2016, the Prada brand has offered us a scented duo called La Femme and L’Homme Prada.
In 2017, in the face of the public’s enthusiasm for them, these juices even became La Femme and L’Homme Intense . From then on, all that remained was to put in images these two essences made from tuberose, both intoxicating and exotic, combining tradition and modernity. Focus on advertising for La Femme Prada Intense .
A design signed Steven Meisel for Prada
For its new advertisement, the Prada house called on the talented Steven Meisel. This renowned American photographer was widely popularized by his work in the American and Italian editions of Vogue magazine. His work has won numerous awards and many luxury houses have won over his talent. Moreover, this is not his first collaboration with Prada.
Once again, he gives us his very personal version of the couple and this time portrays four ambassadors.
Prada calls on four muses for its new fragrances
In the advertising for La Femme et L’Homme Intense, Prada wanted to address a greater diversity of men and women. Thus, she did not appeal to a muse but to four different people. The publicity for perfumes Woman and Man Intense therefore brings Mia Goth, Mia Wasikowska, Dane DeHaan and Ansel Elgort.
Mia Goth is a British actress and model revealed in several television series such as Tunnel or The Investigations of Inspector Wallander. We will also soon find her cinema in the film High Life by Claire Denis. Her sidekick, Mia Wasikowska is an Australian actress of Polish origin who has appeared in many feature films and in particular in the latest blockbuster “Alice from the other side of the looking glass”, under the direction of James Bobin.
On the men’s side, Dane DeHaan was particularly talked about this year for having been chosen by Luc Besson to play Valérian in the cinema. Finally, Ansel Elgort has several strings to his bow since he is at the same time actor, DJ and American singer.
The advertising clip for La Femme et L’Homme Intense
Dans ce clip publicitaire, les jeunes gens évoluent dans un univers sombre, très raffiné et élégant, leurs visages et leurs corps s’entrecroisent. Il devient même difficile d’identifier chacun d’entre eux tant ils semblent être interchangeables. L’univers est également très floral. Les fleurs de tubéreuses et d’ylang-ylang sont omniprésentes, rappelant les ingrédients majeurs de ces parfums.
Bien entendu, les deux flacons sont également présents dans cette publicité. Ils achèvent ce clip d’une minute qui se déroule avec poésie sur le titre ‘Can’t Help Falling In Love’ d’Elvis Presley repris par Perfume Genius.