Alive by Hugo Boss offers four muses of choice in a new advertising campaign
Much awaited by the general public, the fragrance Alive by Hugo Boss made its appearance on February 1 in Russia, before arriving on March 1 in Europe, Australia and Latin America. Of course, like any olfactory release worthy of the name, Alive by Hugo Boss is already accompanied by an unprecedented advertising campaign. However, it seems that the Hugo Boss brand has decided to strike a blow, by calling on a prestigious female cast, made up of four muses! So, how about immersing yourself in the footsteps of these exceptional women, and getting drunk on the new floral and fruity fragrance from Hugo Boss?
Alive by Hugo Boss, a radiant and feminine essence signed Annick Ménardo
Alive by Hugo Boss is a very luminous and invigorating composition, which immediately makes you want to enjoy life, with carefree and lightness. Created by perfumer Annick Ménardo, this fragrance opens with very fruity top notes. The apple diffuses here its vegetal and juicy aroma, while associating with more acidulous blackcurrant. A sun-drenched plum further illuminates the whole. Cinnamon spices everything up, giving birth to a real ode to life! Then, Hugo Boss’s Alive evolves into a suave heart of Madagascan vanilla, sublimated with a very feminine jasmine. At its base, Alive by Hugo Boss becomes darker and enriched with woody notes of cedar, olive and sandalwood.
On the bottle side, Hugo Boss’s Alive is contained in a thick glass case, both luminous and refined. According to its creator, Amélie Riech, it is “much more than a bottle. For me, she said, it is a jewel, a true work of art. A bit like a jewel, something very precious ”.
Four muses and a talented director for the Alive d’Hugo Boss commercial
To stage this niche fragrance, the Hugo Boss house decided to call on four women with international fame: Chloé Bennet and Bruna Marquezine, accompanied by actresses Laura Harriets and Emma Roberts. These were put into images by the talented director Rébecca Zlotowski, very famous in the world of cinema. Here, in this campaign, the four muses of Hugo Boss are staged in simple moments of life, seemingly banal, but very universal in scope. Each woman can thus identify with these images. The scenes are all played out to the sound of the title “What’s Up? »Of 4 Non Blondes, taken up in chorus by the muses of the brand.
In addition to this television campaign, Hugo Boss also had these four stars of the small screen photographed by photographer Collier Schorr. With this 100% female cast, Hugo Boss’s Alive perfume intends to encourage women to live every moment to the full, and to take advantage of every moment to blossom and feel a little freer.